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We
reserve right to accept or reject any advertisement
proposal. All payments will be done via PAYPAL & All
payments are non refundable We do not publish any
pornographical or fraud advertisements, We also do not
accept POPUP advertising as it annoys our users.
Click Thru URL and Alternative Text
A linking URL (click thru) must be submitted for each ad
creative. Alternative text is optional (150 character
limit).
Banner File Format
GIF, JPEG or SWF files must be used
(please see below for important process for tracking
click thrus with flash)
Rich Media
The HTML for the ad cannot require a space larger than
the maximum allowed ad size (see above for dedicated
pixel size). <HTML>, <BODY>, <HEAD>, hard breaks
(carriage returns) or alignment tags should NEVER be
included. White spaces must be eliminated.
Flash
Advertiser must provide both Flash and JPG
versions of creative that is subject to VH1 Online
creative approval.
VH1 Online will implement a plug-in sniffer script
- users without the Flash plug-in will be served the
advertiser provided .jpg alternate.
VH1 Online accepts .swf files exported to support
the flash 6 plug-ins
Maximum frame rate is 31 fps
Click Thru with Flash
To track when a user clicks within a flash, a ClickTag
variable MUST be embedded in the .fla file. please
follow this example and instruction
add an invisible button making the entire area of the
banners clickable. Attach the following object action to
the button:
on (release) {
getURL (clickTag, "_blank");
}
this will embed the clickTag variable in the FLA
file. This allows the click-through URL to be modified
at any time during a campaign, as opposed to hard-coding
the click command in the .swf file. Target="_blank" is
required in the "Basic actions" to make sure the click
thru opens a new window.
Note: The implementation is different for each
version of Flash, please refer to Macromedia
documentation for specific instructions and syntax for
using the clickTag variable and the getURL action.
http://www.macromedia.com/resources/richmedia/tracking/
also reference:
http://www.macromedia.com/resources/richmedia/tracking/adserving_guide/
http://www.macromedia.com/resources/richmedia/tracking/designers_guide/
client should follow these instructions and coordinate
with VH1 Ad Ops before sending the .swf file.
TRAFFIC INSTRUCTIONS
All rich media banner materials must be received at
least ten business days prior to the start date for
testing purposes.
All other file formats are accepted on a case by case
basis pending testing.
THIRD PARTY SERVING GUIDELINES
VH1 Online accepts third-party served ads but
requires a ten business day lead time for testing
purposes.
Advertisers must send all creative to VH1 Online
at least two(2) business days prior to flight date.
VH1 Online must approve all creative running with
third party tags.
VH1 online requires that all third party served
rich media campaigns must have alternate GIF versions
of creative available.
VH1 Online is NOT responsible for developing
programming scripts to ensure compatibility with third
party serving software. Any materials necessary to
insure compatibility must be provided by advertisers
or their third-party serving agent.
VH1 Online reserves the right to terminate a
campaign at any indication that it is not being
properly served.
Interstitials: Pop Up Windows and Floating Ads
Maximum Dimensions: 400W x 400H
Flash File Size: 39K
GIF File Size: 39K
will not appear on the homepage
General Considerations
Rich Media: .GIF alternate must be supplied to
accommodate browsers with out the Plug-in
Any sound must be user initiated by click, not
mouse over.
VH1 Online must approve all ads
VH1 Online must approve all promotional copy
within banners.
VH1 Online reserves the right to apply a frequency
cap to daughter window campaigns.
MTVi is not able to serve rich media ads
onto pages built in an in-house proprietary language
and pages built with forms. Pages affected by this
include flipbook pages, sweepstakes entry pages,
polling pages, and any type of form voting/submission
page.
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